zamartz logo final light blue small
  • Login / Register
  • Cart
  • Products
  • Services
  • Articles
  • Contact
  • About Us

Protect your Domain & Email Spam Status

2022.05.06

zamartz email Spam warning
Home > Articles > Protect your Domain & Email Spam Status

As the marketing community relies more and more on collecting contact information for communications, the entities that are responsible for monitoring abuse are more active than ever. Most of the time these entities will give you a warning of transgressions and the opportunity to amend practices before deny-listing (view article on prejudicial terms) the entity with strict actions. Once on a monitoring site, deny-list communications go directly to spam/junk boxes or even do not get delivered at all and are blocked prior to sorting of an inbox. When deny-listed, it can be extremely difficult to get back in good standings and can greatly hinder marketing departments.

Table of contents

  • Understanding Consent and Opt-Out options
  • Checking your Spam Status
  • I’m on a list, what now?

Understanding Consent and Opt-Out options

MethodDescriptionNotes
Opt-In CheckboxA box at time of a subscription, offer, or order process that when checked consents that the user is allowed to be messaged.With updated privacy and consent laws, having this box auto-checked is becoming less common. Several countries specifically outlaw it.
Double Opt-InA process in which the communication type used to consent to messaging is sent a notice to confirm the status of consent.This considerably lowers your list acquisition growth but has a higher opportunity of quality subscribers.
Active MessagingMonitoring if messages sent are being open or acted on. Only message those who are engaged.When contacts are not active for a certain period of time, they should be sent an opportunity to reactivate or reconfirm they are interested in messaging.
Self-Service Opt-OutA location on your primary website where, at any point, a subscriber can find the location to remove themselves from a list.Make this a form that a user can submit email, phone number, or address all in one location.
Email Opt-OutSimilar to “self-service opt-out” but directly part of the current message being sent.This is often a requirement for all email services and is usually at the bottom of all emails in the footer.
Self-Service Opt-DownA tool similar to the Self-Service Opt-Out, but instead of full removal from a list the subscriber can choose a less frequent cadence.Frequency ideas = Important, Occasional, Standard
Offline Opt-OutAbility to call, email, or leave notice for removal verbally or in hand-writing.Train your customer service or marketing staff to directly remove users from the message source.
Reconfirm Opt-InProcess of re-engaging users that have at one point consented to messaging but have not been interactive in recent time.Split your list to those who are active and in need of reconfirmation. It is a good idea to only engage those active in the last 90-180 days to comply with active spam rules.
Offline Opt-In
(try to avoid)
Method of opt-in through a store visit, call center, paper form or snail-mail consent box.Whenever considering these methods you must securely manage any of the source material upon receiving and post processing. Lock and key and shredding respectively
Note: None of these rules apply to transactional emails

Checking your Spam Status

  1. Do a spam test email:
    1. https://www.mail-tester.com/ to check for other issues
  2. Register on common postmasters
    1. https://postmaster.google.com/
    2. https://sendersupport.olc.protection.outlook.com/snds/JMRP.aspx
  3. Check your deny-list status
AuthorityLinkReport Type
InVALUEmenthttps://www.invaluement.com/removal/Direct List
Barracudahttps://www.barracudacentral.org/lookupsDirect List
Spam Corphttps://www.spamcop.net/bl.shtmlDirect List
Spamhuserhttps://check.spamhaus.org/Direct List
Passive Spam Block Listhttps://psbl.org/Direct List
DNS Checkerhttps://dnschecker.org/ip-blacklist-checker.phpGroup List
Debouncershttps://www.debouncer.com/blacklistlookupGroup List

I’m on a list, what now?

If you are in “deny-list” status, I’m afraid the damage is done. There is little to no recourse to amend your standing. Even those entities that offer a mitigation process are strict and slow-moving. Often the only recourse you have involves changing email providers, IP addresses or standard domains, which often means that the list needs to start from scratch or re-opt-in all participants.
If you are to find yourself on a list with a “warning” status, you should review the consent, messaging frequency, and opt-out process above. Over time, following these practices will bolster your account back to favorable standings. There are also further steps in list cleansing, lookback engagement time, and opt-in practices that can be addressed.

Stop Using Racial & Prejudicial Technology Terms

2021.02.08

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.

Project Management – Creating an Impactful Kick-Off Deck

2020.11.29

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.

Digital Marketing Channel Interaction Attribution Models

2017.03.30

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.

Digital Marketing Google AdWords Auto tagging & Adobe Omniture

2017.03.28

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.

Personalize Posts

← Top 5 digital branding blunders
zamartz logo final light blue small

SUBSCRIBE TO OUR NEWSLETTER

    the Privacy Policy

    Customer Assistance

    • Products
    • Contact
    • Email Subscription
    • Returns And Exchanges
    • Terms And Conditions
    • Personal Identifiable Information
    • Privacy Policy
    • Team Login
    Copyright © 2006-2020 ZAMARTZ – All Rights Reserved
    Cookies To make this site work properly, we sometimes place small data files called cookies on your device. Most big websites do this too.
    Accept
    Read more
    Change Settings
    Cookie Box Settings
    Cookie Box Settings

    Privacy settings

    Decide which cookies you want to allow. You can change these settings at any time. However, this can result in some functions no longer being available. For information on deleting the cookies, please consult your browser’s help function. Learn more about the cookies we use.

    With the slider, you can enable or disable different types of cookies:

    • Block all
    • Essential
    • Functionality
    • Analytics
    • Advertising

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected

    This website won't:

    • Remember your login details
    • Functionality: Remember social media settings
    • Functionality: Remember selected region and country
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions
    • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
    • Advertising: Gather personally identifiable information such as name and location

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected
    • Functionality: Remember social media settings
    • Functionality: Remember selected region and country

    This website won't:

    • Remember your login details
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions
    • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
    • Advertising: Gather personally identifiable information such as name and location

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected
    • Functionality: Remember social media settingsl Functionality: Remember selected region and country
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions

    This website won't:

    • Remember your login details
    • Advertising: Use information for tailored advertising with third parties
    • Advertising: Allow you to connect to social sites
    • Advertising: Identify device you are using
    • Advertising: Gather personally identifiable information such as name and location

    This website will:

    • Essential: Remember your cookie permission setting
    • Essential: Allow session cookies
    • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
    • Essential: Keep track of what you input in a shopping cart
    • Essential: Authenticate that you are logged into your user account
    • Essential: Remember language version you selected
    • Functionality: Remember social media settingsl Functionality: Remember selected region and country
    • Analytics: Keep track of your visited pages and interaction taken
    • Analytics: Keep track about your location and region based on your IP number
    • Analytics: Keep track of the time spent on each page
    • Analytics: Increase the data quality of the statistics functions
    • Advertising: Use information for tailored advertising with third parties
    • Advertising: Allow you to connect to social sitesl Advertising: Identify device you are using
    • Advertising: Gather personally identifiable information such as name and location

    This website won't:

    • Remember your login details
    Save & Close