Beyond Google: Insights on Multi-Channel SEO & AI from Our ElevateA Session

We recently had the incredible opportunity to participate in ElevateA’s Pre-Accelerator program for Tech Founders, where our Founder and Principal, Zachary Martz, presented “SEO & SEM in the AI Era” on April 18. We are deeply grateful to Lair East Labs and the National ACE Capital Readiness Program for inviting us to share our expertise with such an innovative group of entrepreneurs.

During the presentation, Zachary explored how AI is transforming digital marketing strategies, highlighting essential fundamentals of SEO and SEM in today’s rapidly evolving search landscape. Key topics included Multi-Channel SEO (mSEO), optimizing for natural language queries, building authoritative content, and effectively leveraging AI-driven ad platforms.

We loved the interactive session, especially discussing how traditional SEO approaches are shifting towards more conversational and multimedia-focused strategies across platforms like TikTok, Reddit, YouTube, and emerging AI search methods (LLMs).

Following up on the talk, we’ve published several in-depth articles on our website to help participants and other interested marketers deepen their understanding and apply these cutting-edge strategies:

• Optimizing for Natural Language Queries and LLM-Based Search
• Creating Content That Answers Questions and Builds Authority
• Multi-Channel SEO (mSEO): Expanding Beyond Google
• Foundations of Effective SEO & SEM in the AI Era

We’re excited to continue exploring the dynamic intersection of AI and digital marketing and look forward to supporting more tech founders on their growth journeys. Huge thanks again to ElevateA and Lair East Labs for creating such an impactful platform!