Author: Zachary A. Martz

2025.04.18

Beyond Google: Insights on Multi-Channel SEO & AI from Our ElevateA Session

Explore key insights from zamartz ‘SEO & SEM in the AI Era’ talk at ElevateA, highlighting AI-driven search strategies & actionable tips.
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2024.01.07

Maximizing eCommerce Potential: Power of User Journey Mapping

Maximize eCommerce potential with user journey mapping. Understand the customer’s journey, identify pain points & improve conversions.
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2024.01.07

AccessiBe

AI-Powered web accessibility solutions. Make your website compliant with WCAG 2.1, ADA, Section 508, AODA, ACA, and more with accessiBe.
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2023.08.02

zamartz advising for Liar East Labs Summer 2023 Cohort

Another year, another great opportunity to help entrepreneurs & founds understand how SEO & Marketing play a role as part of their strategy
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2023.05.17

zamartz speaking at Productsup Customer Connect event in NYC

zamartz founder and ceo Zachary Martz speaks at Productsup Customer Connect about our partnership and using A.I.
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2023.04.20

Shopify

Discover why millions of entrepreneurs chose Shopify to build their business — from hello world to IPO.
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2023.04.20

WP Engine

WP Engine is the best WordPress host for your site. Join the WordPress platform backed by a team of experts who are available 24/7 to make things easy for you. Special offer for zamartz Consulting customers! Get 4 months free on annual Startup, Professional, Growth, and Scale plans this is an affiliate link What makes WP
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2023.04.17

Sustainability in Retail: Achieving Eco-Friendly, Ethical & Socially Conscious Product Lifecycle

Can retail be profitable & socially conscious? The industry must prioritize ethical practices. Learn about sustainable solutions.
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2023.03.29

Headless ECommerce: Unlocking Unique User Experiences

Headless commerce decouples front-end user experience from technical processes, enabling unique & custom experiences.
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2023.03.19

Maximize Conversions: How A/B Testing Can Take Your eCommerce Brand To The Next Level

5 A/B tests all websites should attempt in order to maximize eCommerce conversion. Each test will show meaningful insights success or failure
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Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.
Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
Digital Marketing Channels, Then and Now

Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!
Digital Marketing Google AdWords Auto tagging & Adobe Omniture

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.