2023.05.17

zamartz speaking at Productsup Customer Connect event in NYC

zamartz founder and ceo Zachary Martz speaks at Productsup Customer Connect about our partnership and using A.I.
READ MORE
2023.04.20

Shopify

Discover why millions of entrepreneurs chose Shopify to build their business — from hello world to IPO.
READ MORE
2023.04.20

WP Engine

WP Engine is the best WordPress host for your site. Join the WordPress platform backed by a team of experts who are available 24/7 to make things easy for you. Special offer for zamartz Consulting customers! Get 4 months free on annual Startup, Professional, Growth, and Scale plans this is an affiliate link What makes WP Engine the best in managed WordPress hosting? Technology. Best-in-class architecture and highly redundant systems keep WordPress fast, scalable, and secure. Expertise. WP Engine delivers over 800 hours of around-the-clock, professional WordPress support daily. If you have questions, they have answers. Innovation. With a full-time engineering…
READ MORE
2023.04.17

Sustainability in Retail: Achieving Eco-Friendly, Ethical & Socially Conscious Product Lifecycle

Can retail be profitable & socially conscious? The industry must prioritize ethical practices. Learn about sustainable solutions.
READ MORE
2023.03.29

Headless ECommerce: Unlocking Unique User Experiences

Headless commerce decouples front-end user experience from technical processes, enabling unique & custom experiences.
READ MORE
2023.03.19

Maximize Conversions: How A/B Testing Can Take Your eCommerce Brand To The Next Level

5 A/B tests all websites should attempt in order to maximize eCommerce conversion. Each test will show meaningful insights success or failure
READ MORE
2023.02.23

Streamline Your E-Commerce Operations: How PLM, PIM, DAM, and P2C Can Help

Learn the benefits of PIM, PLM, DAM & P2C tools for e-commerce to improve customer experience, streamline operations, increase sales & promote products.
READ MORE
2023.02.12

How Does a Digital Cookie Work?

How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
READ MORE
2023.02.11

General Rights & Types of Consumer Data That Need Protecting

Businesses should maintain basic human rights while thriving & not be discriminated against for exercising these rights.
READ MORE
2023.02.10

Explaining Privacy Changes in Cookieless Marketing, Email, & Opt-Out Tracking

eCommerce businesses should be able to thrive while still maintaining basic human rights & not discriminated against for exercising them
READ MORE

Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
You Are Using Pre-Order & Back-order Incorrectly? Learn why!

Many brands, both large and small, tend to use Pre-Order and Back-Order interchangeably and cause confusion in both of these processes.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channels, Then and Now

Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!
Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.

Author: Zachary A. Martz