How Does a Digital Cookie Work?
How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
Articles
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
Headless ECommerce: Unlocking Unique User Experiences
Headless commerce decouples front-end user experience from technical processes, enabling unique & custom experiences.
Maximize Conversions: How A/B Testing Can Take Your eCommerce Brand To The Next Level
5 A/B tests all websites should attempt in order to maximize eCommerce conversion. Each test will show meaningful insights success or failure
Streamline Your E-Commerce Operations: How PLM, PIM, DAM, and P2C Can Help
Learn the benefits of PIM, PLM, DAM & P2C tools for e-commerce to improve customer experience, streamline operations, increase sales & promote products.
How Does a Digital Cookie Work?
How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
General Rights & Types of Consumer Data That Need Protecting
Businesses should maintain basic human rights while thriving & not be discriminated against for exercising these rights.
Explaining Privacy Changes in Cookieless Marketing, Email, & Opt-Out Tracking
eCommerce businesses should be able to thrive while still maintaining basic human rights & not discriminated against for exercising them
Best Marketing Strategy with Privacy Changes in Cookieless, Emails, and Opt-Out Tracking.
Achieve Digital Marketing success with first-party data & learn how to protect your business by implementing consent tools.
Top Digital Marketing Networks for Small Businesses
There are still a few networks that are a great starting point for digital marketing networks, especially for small businesses.
Digital Marketing Wormhole
Digital Marketing Wormhole helps visualize potential & repeat customers as they discover, engage, & react in ultimately arriving at your goal.
Protect your Domain & Email Spam Status
Marketing teams are more dependent on contact lists than ever, and as such, spam & abuse monitoring entities are on high alert!
Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channels, Then and Now
Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!