Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!
Sign-up for a live webinar that I will be speaking in and representing Club Monaco’s Personalization Efforts.