How Does a Digital Cookie Work?
How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
Articles
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
Top 5 digital branding blunders
Design for businesses with digital presence has become increasingly complex. It’s no wonder we spot many digital branding blunders.
Top 5 Small Businesses Tools
All small business owners will tell you their passion is in their work, more than likely time is spent in the clerical & operational tasks.
5 Decisive Data Feed Management Practices
Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.
Understanding Digital Testing Terminology, QA to UAT to E2E
You may have heard some of these common digital testing terms, such as QA, UAT, or E2E testing, but have you been using them correctly?
10 Common eCommerce Terms & jargon explained
Explanations of some common eCommerce abbreviations, acronyms & terms while avoiding some marketing, payment, or technical focused items.
You Are Using Pre-Order & Back-order Incorrectly? Learn why!
Many brands, both large and small, tend to use Pre-Order and Back-Order interchangeably and cause confusion in both of these processes.
LGBTQIA+ Showing our Pride 2021, Love is Love
ZAMARTZ shows Pride as a LGBTQIA+ owned business, & we believe in further supporting our community’s efforts to promote equality & acceptance.
UM farmers Market, Proud 2021 Title Sponsor
ZAMARTZ is proud to announce our 2021 Title Sponsorship of the Upper Merion Township Farmers Market (UMFM). We hope to see you there!
Stop Using Racial & Prejudicial Technology Terms
Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
Project Management – Project Timelines vs. Work Breakdown Structure (WBS)
How detailed should you get with timelines and schedules. Use the right method to show the correct level of detail to different stakeholders.
Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channels, Then and Now
Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!