How Does a Digital Cookie Work?
How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
Articles
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
Project Management – Meaningful Executive C-Suite Presentation Deck
Learn how to deliver high-level status of the project(s) to the c-suite of your company to align with goal(s) for the organization.
Project Management – Crafting an Effective Steering Committee Presentation Deck
Learn how to craft an effective steering committee deck presentation for key stakeholders or functional owners of a project.
Project Management – Creating an Impactful Kick-Off Deck
Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.
Project Management – Creating Meeting Time to Focus
Finding time for meetings is hard but getting focus is harder. Grab attention and also build in some healthy space throughout your day.
Project Management – Meeting Best Practices
Learn the most common, and arguably most important, part of project management – the ability to hold and lead successful meetings.
Project Management : Request for Information vs. Request for Proposal
Learn the slight nuances, but important differences, between a request for information (RFI) and a request for proposal (RFP).
My 2017 Personalization Speaking Tour, Corra Event
I have had a whirlwind year with some amazing speaking opportunities. The talks started with Monetate and an East-coast tour, where I spoke inNew York City, Boston, and Chicago. My little speaking tour came full-circle with a Corra Sponsored event in New York City.
End of Club Monaco tour with Monetate
After a mini tour with Monetate, I rounded out the end of my tour with a final stop in Chicago Illinois.
Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channels, Then and Now
Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!