Google Tag Manager (GTM) Universal Analytics Custom Event Tracking with the DataLayer - How to track custom events with Google Universal Analytics in GTM.
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
Headless commerce decouples front-end user experience from technical processes, enabling unique & custom experiences.
5 A/B tests all websites should attempt in order to maximize eCommerce conversion. Each test will show meaningful insights success or failure
Learn the benefits of PIM, PLM, DAM & P2C tools for e-commerce to improve customer experience, streamline operations, increase sales & promote products.
How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
Businesses should maintain basic human rights while thriving & not be discriminated against for exercising these rights.
eCommerce businesses should be able to thrive while still maintaining basic human rights & not discriminated against for exercising them
Achieve Digital Marketing success with first-party data & learn how to protect your business by implementing consent tools.
There are still a few networks that are a great starting point for digital marketing networks, especially for small businesses.
Digital Marketing Wormhole helps visualize potential & repeat customers as they discover, engage, & react in ultimately arriving at your goal.
Marketing teams are more dependent on contact lists than ever, and as such, spam & abuse monitoring entities are on high alert!
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