Articles
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
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Master Campaign Tracking with Campaign Link Builder
Campaign Link Builder; Master UTM tagging for GA4 tracking, automated ad platform tagging, & LLM-driven analytics.
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Project Management – Creating Meeting Time to Focus
Finding time for meetings is hard but getting focus is harder. Grab attention and also build in some healthy space throughout your day.
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Project Management – Meeting Best Practices
Learn the most common, and arguably most important, part of project management – the ability to hold and lead successful meetings.
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Project Management : Request for Information vs. Request for Proposal
Learn the slight nuances, but important differences, between a request for information (RFI) and a request for proposal (RFP).
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My 2017 Personalization Speaking Tour, Corra Event
I have had a whirlwind year with some amazing speaking opportunities. The talks started with Monetate and an East-coast tour, where I spoke inNew York City, Boston, and Chicago. My little speaking tour came full-circle with a Corra Sponsored event in New York City.
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End of Club Monaco tour with Monetate
After a mini tour with Monetate, I rounded out the end of my tour with a final stop in Chicago Illinois.
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Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
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Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
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Digital Marketing Channels, Then and Now
Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!
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Webinar : Mastering AI-Driven Personalization : Monetate & Club Monaco
Sign-up for a live webinar that I will be speaking in and representing Club Monaco’s Personalization Efforts.
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Love Sam – Website Refresh
Love Sam Website Refresh was the Spring 2016 Update with new Love Sam Logo and Branding. The website is created on Square Space using the Hyde eCommerce layout. The design allows for responsive layout options while still keeping the site easy to update and representative of the Love Sam brand.
