Category: Analytics
How to understand, present, and collect analytics data. Additionally, some insight on analytics theory and practical use for marketing, eCommerce and publishing.
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Copy This Ecommerce Reporting Dashboard, But Audit Your Data First
Copy the ecommerce reporting dashboard we build for retail brands, and see why the data layer underneath decides whether your numbers can be trusted.
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Build a Shopify Executive Dashboard in Data Studio (Looker Studio)
Build a Shopify executive dashboard in Data Studio, step by step: connect GA4, track ROAS by channel, top products, & your funnel.
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zamartz speaking at Productsup Customer Connect event in NYC
zamartz founder and ceo Zachary Martz speaks at Productsup Customer Connect about our partnership and using A.I.
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General Rights & Types of Consumer Data That Need Protecting
Businesses should maintain basic human rights while thriving & not be discriminated against for exercising these rights.
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Explaining Privacy Changes in Cookieless Marketing, Email, & Opt-Out Tracking
eCommerce businesses should be able to thrive while still maintaining basic human rights & not discriminated against for exercising them
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Best Marketing Strategy with Privacy Changes in Cookieless, Emails, and Opt-Out Tracking.
Achieve Digital Marketing success with first-party data & learn how to protect your business by implementing consent tools.
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Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
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Analytics Labs at Adobe Headquarters
Another great Analytics LABs – Tops included “Mobil is Hot”, “Presenting to C-level staff”, “Becoming a Technology Company”
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GTM Google Universal Analytics Custom Event Tracking
Google Tag Manager (GTM) Universal Analytics Custom Event Tracking with the DataLayer – How to track custom events with Google Universal Analytics in GTM.