The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
The collaborative work platform you need to make an impact
Build custom workflows so your team can accomplish great things, together.
ZAMARTZ Consulting has met all of the requirements to be a Google Partner.
There are still a few networks that are a great starting point for digital marketing networks, especially for small businesses.
Digital Marketing Wormhole helps visualize potential & repeat customers as they discover, engage, & react in ultimately arriving at your goal.
Marketing teams are more dependent on contact lists than ever, and as such, spam & abuse monitoring entities are on high alert!
Design for businesses with digital presence has become increasingly complex. It’s no wonder we spot many digital branding blunders.
All small business owners will tell you their passion is in their work, more than likely time is spent in the clerical & operational tasks.
Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.
You may have heard some of these common digital testing terms, such as QA, UAT, or E2E testing, but have you been using them correctly?
Explanations of some common eCommerce abbreviations, acronyms & terms while avoiding some marketing, payment, or technical focused items.
Another great Analytics LABs - Tops included "Mobil is Hot", "Presenting to C-level staff", "Becoming a Technology Company"
Google Tag Manager (GTM) Universal Analytics Custom Event Tracking with the DataLayer - How to track custom events with Google Universal Analytics in GTM.