Category: E-commerce

2025.06.13

Master Campaign Tracking with Campaign Link Builder

Campaign Link Builder; Master UTM tagging for GA4 tracking, automated ad platform tagging, & LLM-driven analytics.
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2024.01.07

Maximizing eCommerce Potential: Power of User Journey Mapping

Maximize eCommerce potential with user journey mapping. Understand the customer’s journey, identify pain points & improve conversions.
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2023.08.02

zamartz advising for Liar East Labs Summer 2023 Cohort

Another year, another great opportunity to help entrepreneurs & founds understand how SEO & Marketing play a role as part of their strategy
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2023.05.17

zamartz speaking at Productsup Customer Connect event in NYC

zamartz founder and ceo Zachary Martz speaks at Productsup Customer Connect about our partnership and using A.I.
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2023.04.17

Sustainability in Retail: Achieving Eco-Friendly, Ethical & Socially Conscious Product Lifecycle

Can retail be profitable & socially conscious? The industry must prioritize ethical practices. Learn about sustainable solutions.
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2023.03.29

Headless ECommerce: Unlocking Unique User Experiences

Headless commerce decouples front-end user experience from technical processes, enabling unique & custom experiences.
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2023.03.19

Maximize Conversions: How A/B Testing Can Take Your eCommerce Brand To The Next Level

5 A/B tests all websites should attempt in order to maximize eCommerce conversion. Each test will show meaningful insights success or failure
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2023.02.23

Streamline Your E-Commerce Operations: How PLM, PIM, DAM, and P2C Can Help

Learn the benefits of PIM, PLM, DAM & P2C tools for e-commerce to improve customer experience, streamline operations, increase sales & promote products.
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2023.02.12

How Does a Digital Cookie Work?

How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
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2023.02.11

General Rights & Types of Consumer Data That Need Protecting

Businesses should maintain basic human rights while thriving & not be discriminated against for exercising these rights.
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Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
You Are Using Pre-Order & Back-order Incorrectly? Learn why!

Many brands, both large and small, tend to use Pre-Order and Back-Order interchangeably and cause confusion in both of these processes.
Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.