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Category: Other
All other post that do not fit into a certain category.
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10 Common eCommerce Terms & jargon explained
Explanations of some common eCommerce abbreviations, acronyms & terms while avoiding some marketing, payment, or technical focused items.
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You Are Using Pre-Order & Back-order Incorrectly? Learn why!
Many brands, both large and small, tend to use Pre-Order and Back-Order interchangeably and cause confusion in both of these processes.
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Stop Using Racial & Prejudicial Technology Terms
Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
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Project Management – Project Timelines vs. Work Breakdown Structure (WBS)
How detailed should you get with timelines and schedules. Use the right method to show the correct level of detail to different stakeholders.
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Project Management – Meeting Best Practices
Learn the most common, and arguably most important, part of project management – the ability to hold and lead successful meetings.
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Project Management : Request for Information vs. Request for Proposal
Learn the slight nuances, but important differences, between a request for information (RFI) and a request for proposal (RFP).
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My 2017 Personalization Speaking Tour, Corra Event
I have had a whirlwind year with some amazing speaking opportunities. The talks started with Monetate and an East-coast tour, where I spoke inNew York City, Boston, and Chicago. My little speaking tour came full-circle with a Corra Sponsored event in New York City.
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End of Club Monaco tour with Monetate
After a mini tour with Monetate, I rounded out the end of my tour with a final stop in Chicago Illinois.
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Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
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Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
