Tag: analytics

Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.
5 Decisive Data Feed Management Practices

Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.

Analytics Labs at Adobe Headquarters