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Tag: linear attribution

2026.08.12

Attribution Went From Six Rules to One Model: What Happened and Why

Google retired first touch, linear, time decay and position-based. What each rule assumed, why they failed, and the question that replaced them.
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Digital Marketing Google AdWords Auto tagging & Adobe Omniture

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
5 Decisive Data Feed Management Practices

Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.
Digital Marketing Channels, Then and Now

Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.

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