5 Decisive Data Feed Management Practices
Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.
Articles
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
Maximize Conversions: How A/B Testing Can Take Your eCommerce Brand To The Next Level
5 A/B tests all websites should attempt in order to maximize eCommerce conversion. Each test will show meaningful insights success or failure
Streamline Your E-Commerce Operations: How PLM, PIM, DAM, and P2C Can Help
Learn the benefits of PIM, PLM, DAM & P2C tools for e-commerce to improve customer experience, streamline operations, increase sales & promote products.
How Does a Digital Cookie Work?
How third-party cookies collect data from multiple websites during your browser session & create consumer profiles for targeted advertising.
General Rights & Types of Consumer Data That Need Protecting
Businesses should maintain basic human rights while thriving & not be discriminated against for exercising these rights.
Explaining Privacy Changes in Cookieless Marketing, Email, & Opt-Out Tracking
eCommerce businesses should be able to thrive while still maintaining basic human rights & not discriminated against for exercising them
Best Marketing Strategy with Privacy Changes in Cookieless, Emails, and Opt-Out Tracking.
Achieve Digital Marketing success with first-party data & learn how to protect your business by implementing consent tools.
Top Digital Marketing Networks for Small Businesses
There are still a few networks that are a great starting point for digital marketing networks, especially for small businesses.
Digital Marketing Wormhole
Digital Marketing Wormhole helps visualize potential & repeat customers as they discover, engage, & react in ultimately arriving at your goal.
Protect your Domain & Email Spam Status
Marketing teams are more dependent on contact lists than ever, and as such, spam & abuse monitoring entities are on high alert!
Top 5 digital branding blunders
Design for businesses with digital presence has become increasingly complex. It’s no wonder we spot many digital branding blunders.
Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Digital Marketing Channels, Then and Now
Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!