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Tag: position-based

2026.08.12

Attribution Went From Six Rules to One Model: What Happened and Why

Google retired first touch, linear, time decay and position-based. What each rule assumed, why they failed, and the question that replaced them.
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Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
5 Decisive Data Feed Management Practices

Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.
Digital Marketing Channels, Then and Now

Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!

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