Zachary Martz is an expert in #marketing #analytics and shared a presentation on #SEO, focusing on #Google‘s four core web vitals. Zach discusses the importance of creating a strategy for tone and keyword usage in #ChatGPT. He also explains that any SEO changes made today will not have an immediate impact and typically take about three months to show results. For #D2C brands, tracking repeat #sales is important, especially for #subscription based products or services. 📈
Lair East Labs Instagram – https://www.linkedin.com/company/laireastlabs/
Another year, another great opportunity to help startups, entrepreneurs, and founds understand how Search Engine Optimization (SEO) and Marketing play a role as part of their strategy. We explained 4 main areas of SEO and secondary focus areas specific to their needs. Additionally we recommended tools to these fledgling ventures to help them get started.
Quick, Free and paid SEO tools
Free Tools
- Chat GPT, AIPRM = Prompt Library for Copywriting
https://www.aiprm.com/ - Google Keyword Planner
https://ads.google.com/intl/en_us/home/tools/keyword-planner/ - Merkle Schema Markup Generator
https://technicalseo.com/tools/schema-markup-generator/ - Screaming Frog SEO Spider
https://www.screamingfrog.co.uk/seo-spider/
Paid Tools
- WordPress
https://yoast.com/wordpress/plugins/seo - Shopify
https://apps.shopify.com/booster-apps-seo-optimizer - SEMrush
https://www.semrush.com/