Author: Zachary A. Martz
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Google Analytics for Ecommerce: The Reports That Drive Decisions
Google Analytics for ecommerce, read the way we read it: three questions, the reports that answer them, & how to tell a business problem.
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What Data-Driven Attribution Can See, How Far Back It Looks, and Why Your Numbers Keep Moving
What data-driven attribution can see, the real lookback and retention limits in GA4 and 360, and why reported numbers keep changing after the fact.
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Inside Data-Driven Attribution: Building the Model on a Whiteboard
What the machine learning in Google’s data-driven attribution weighs: timing, frequency, sequence and device, walked through one buyer’s $200 order.
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Attribution Went From Six Rules to One Model: What Happened and Why
Google retired first touch, linear, time decay and position-based. What each rule assumed, why they failed, and the question that replaced them.
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Copy This Ecommerce Reporting Dashboard, But Audit Your Data First
Copy the ecommerce reporting dashboard we build for retail brands, and see why the data layer underneath decides whether your numbers can be trusted.
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Build a Shopify Executive Dashboard in Data Studio (Looker Studio)
Build a Shopify executive dashboard in Data Studio, step by step: connect GA4, track ROAS by channel, top products, & your funnel.
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Yotpo
Reviews inspire purchases. Don’t waste their impact Collect high-quality reviews that convert. Answer customer questions, build confidence, and drive lasting growth with Yotpo Reviews. zamartz can help with setup, styling, and transitions from old tools. We can help with Shopify, SalesForce, Big Commerce, any any other store. Loyalty Program & Referrals Yotpo Loyalty scales with your brand, offering a flexible rewards program fueled by the industry’s leading retention experts. zamartz can help you setup the correct program from online to in-store POS systems.
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Sprout Social
Listen to your customers and competitors zamartz can help you configure Sprout to understand trends and feedback from your customers as well as your competitors Drive impact from social media, faster. Start free today. Where we excel How you’ll benefit Ease of doing business Top-rated in ease of use, setup and implementation Start seeing results in minutes, not months Customer support 24/5 phone support, in-app chat, helpdesk and email Prioritize strategic thinking instead of troubleshooting Innovation Leads in product updates, integrations and functionality Stay ahead of consumer and social media trends ROI* 52% of customers see value within one day…
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