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Tag: GA4 360

2026.08.12

What Data-Driven Attribution Can See, How Far Back It Looks, and Why Your Numbers Keep Moving

What data-driven attribution can see, the real lookback and retention limits in GA4 and 360, and why reported numbers keep changing after the fact.
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You Are Using Pre-Order & Back-order Incorrectly? Learn why!

Many brands, both large and small, tend to use Pre-Order and Back-Order interchangeably and cause confusion in both of these processes.
Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.
Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Digital Marketing Channels, Then and Now

Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!

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