Category: Marketing
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5 Decisive Data Feed Management Practices
Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.
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My 2017 Personalization Speaking Tour, Corra Event
I have had a whirlwind year with some amazing speaking opportunities. The talks started with Monetate and an East-coast tour, where I spoke inNew York City, Boston, and Chicago. My little speaking tour came full-circle with a Corra Sponsored event in New York City.
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Digital Marketing Channel Interaction Attribution Models
Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
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Digital Marketing Google AdWords Auto tagging & Adobe Omniture
The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
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Digital Marketing Channels, Then and Now
Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!