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Tag: ga4

2026.08.06

Copy This Ecommerce Reporting Dashboard, But Audit Your Data First

Copy the ecommerce reporting dashboard we build for retail brands, and see why the data layer underneath decides whether your numbers can be trusted.
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Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.
Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
You Are Using Pre-Order & Back-order Incorrectly? Learn why!

Many brands, both large and small, tend to use Pre-Order and Back-Order interchangeably and cause confusion in both of these processes.

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