Tag: ga4
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Google Analytics for Ecommerce: The Reports That Drive Decisions
Google Analytics for ecommerce, read the way we read it: three questions, the reports that answer them, & how to tell a business problem.
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Inside Data-Driven Attribution: Building the Model on a Whiteboard
What the machine learning in Google’s data-driven attribution weighs: timing, frequency, sequence and device, walked through one buyer’s $200 order.
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Attribution Went From Six Rules to One Model: What Happened and Why
Google retired first touch, linear, time decay and position-based. What each rule assumed, why they failed, and the question that replaced them.
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Copy This Ecommerce Reporting Dashboard, But Audit Your Data First
Copy the ecommerce reporting dashboard we build for retail brands, and see why the data layer underneath decides whether your numbers can be trusted.
