Articles

Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.

Master Campaign Tracking with Campaign Link Builder

Campaign Link Builder; Master UTM tagging for GA4 tracking, automated ad platform tagging, & LLM-driven analytics.
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Digital Marketing Channels, Then and Now

Learn about Digital Marketing Channels, how they were used Then & how they should be used Now. Review descriptions and examples of them all!
Digital Marketing Channel Interaction Attribution Models

Standards attribution models may not tell the best story and may not keep up with the real-time demands of your business.
Stop Using Racial & Prejudicial Technology Terms

Racial and Prejudicial terms are pervasive; This is a call to review practices, language and systems, & immediately enact plans to amend them.
Digital Marketing Google AdWords Auto tagging & Adobe Omniture

The following approach will allow for both Google Analytics and Adobe Omniture to track SEM efforts and provide a method to track metrics and insure they are not double counted.
Project Management – Creating an Impactful Kick-Off Deck

Learn the foundational Project Management step of a project kick-off and utilize with our Template for Project Management Presentation Decks.

Master Campaign Tracking with Campaign Link Builder