Articles
Read the latest news from ZAMARTZ and in-depth articles of our practices and utilization of our products.
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5 Decisive Data Feed Management Practices
Your Data Feed or Product Feeds have issues, but there are some best practices for what you should DO and pitfalls you DON’T want to make.
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Google Analytics for Ecommerce: The Reports That Drive Decisions
Google Analytics for ecommerce, read the way we read it: three questions, the reports that answer them, & how to tell a business problem.
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What Data-Driven Attribution Can See, How Far Back It Looks, and Why Your Numbers Keep Moving
What data-driven attribution can see, the real lookback and retention limits in GA4 and 360, and why reported numbers keep changing after the fact.
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Inside Data-Driven Attribution: Building the Model on a Whiteboard
What the machine learning in Google’s data-driven attribution weighs: timing, frequency, sequence and device, walked through one buyer’s $200 order.
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Attribution Went From Six Rules to One Model: What Happened and Why
Google retired first touch, linear, time decay and position-based. What each rule assumed, why they failed, and the question that replaced them.
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Copy This Ecommerce Reporting Dashboard, But Audit Your Data First
Copy the ecommerce reporting dashboard we build for retail brands, and see why the data layer underneath decides whether your numbers can be trusted.
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Build a Shopify Executive Dashboard in Data Studio (Looker Studio)
Build a Shopify executive dashboard in Data Studio, step by step: connect GA4, track ROAS by channel, top products, & your funnel.
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Master Campaign Tracking with Campaign Link Builder
Campaign Link Builder; Master UTM tagging for GA4 tracking, automated ad platform tagging, & LLM-driven analytics.
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Optimizing for Natural Language Queries and LLM-Based Search
Optimize for natural language and LLM search. Craft intent-driven, conversational content to enhance AI search visibility & user engagement.
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Creating Content That Answers Questions and Builds Authority
Craft authoritative content that directly answers user questions. Boost SEO & LLM visibility through strategic structure, community engagement, and clarity.
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Multi-Channel SEO (mSEO): Expanding Beyond Google
Boost visibility across TikTok, Reddit, YouTube & LLMs. Master Multi-Channel SEO (mSEO) to capture diverse, conversational, & local search traffic.
